Dill Desi

Dill Desi is a South Indian meal kit company based in the heart of London. They deliver fresh frozen healthy Indian meals that are delicious. Perfect alternative to delivering from Deliveroo, especially during those lazy work days.

Check their website🤙🏾

You will be surprised😉

Client Brief

The client was looking to stand out from the crowd with their website. They were familiar with Wix but wanted something more custom that resonated with their brand and vibe.

During out initial strategy call, Shopify seemed to be the most viable option due to the vast number of plugins that can extend the backend functionalities.

However, we realised that Webflow's e-commerce platform was robust enough to handle most of the business's need. And on top of that, with Webflow, we can build a website to our heart's desire. So, yea we did.

My Role

The client was tight on budget (like every client) so we brainstormed some ideas on how we could reduce the cost. The main thing we did to reduce cost was to identify what are the most important pages and what are not.

We kept all the requirements of the website and fit it all into 5 pages. This really allowed us to focus the time and money to ensure the pages are the best version they could be.

I designed the website before their product photography was done. This allowed us to art direct the photos to match the website style.

Because of this holistic approach to the website, we have pictures that complement the website perfectly (this is rare with many many websites). The subtle rotation animation as the website scrolls, perfection!!👌🏽

Medium Fidelity Wireframe

In this phase, I structured each page with content and images. I helped them write all the content here. Since most of us now skim through websites, descriptive headings are the best way to send across your message. Here I structured the content in a way that the headings were one line summaries of each paragraph.

As a start-up, the client did not have any photos as I was designing the website. But they were planning a photoshoot with a professional photographer to get their product shots. This allowed me to help them art direct the photoshoot. This means that by using hand picked, high quality stock images, we were able to get a style that looked clean and modern. The stock photos were used a reference for the actual product shot. By having this holistic approach to design, we were able to achieve a beautiful website that really looked custom and professional.

High Fidelity Wireframe

The client initially wanted a dark theme. However, for a food based website I felt like a light theme would allow the food to be the highlight. We went with a warm tone. Orange, beige and red were selected as it represented the warm, spicy and colourful tone which is often associated with Indian food.

For the second section on the homepage, we went away with the 4 step cards which didn't really match the website. We instead used some beautiful hand drawn illustrations to convey the steps clearly and effortlessly. The final website has the 3 custom illustrations made just for Dill Desi.

Overall, the client loved the design and we were ready to build it on the best web builder, Webflow! 🙌🏾

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